There’s no smoke and mirrors for truck tires. With tires representing a significant share of operating budgets, fleets and owner operators know which brands deliver on total cost of ownership.

The pandemic has taught us many things, both positive and worrisome. On the positive side for CMA/Double Coin, the pandemic has further improved brand loyalty for Double Coin tires.

“Los usuarios finales han constatado la calidad del producto, su excelente renovabilidad y las garantías que sólo Double Coin tiene y para continuar ofreciendo nuestras ventajas competitivas la Red de Distribuidores permanece trabajando bajo las más estrictas medidas sanitarias y de protección a la salud."

We caught up recently with Mike McGuinness who handles sales in the Midwest Region for CMA/Double Coin. And asked him, "Mike, what are the most popular Double Coin products in your region?"

Chinese medium/heavy truck tire imports have certainly grabbed market share in the U.S. in recent years. One reason being, domestic tire production cannot meet demand . . . not even close.

Since its introduction to the Americas in 1992, the Double Coin tire brand has steadily gained market share and industry acceptance. The brand’s sales growth and success fuels this year’s advertising campaign, which uses humor and iconic attributes of certain recognizable animals to creatively build on our brand strength.