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John Taylor

John Taylor is a marketing consultant to Double Coin Tire. With 25 years of experience in the tire industry, he regularly speaks and writes about the use of "new media," such as social media and inbound marketing, in the industry.
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Recent Posts

Double Coin Tires Popular in the Midwest

Posted by John Taylor on May 23, 2018 7:46:51 AM

We caught up recently with Mike McGuinness who handles sales in the Midwest Region for CMA/Double Coin. And asked him, "Mike, what are the most popular Double Coin products in your region?"

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Topics: Double Coin tire brand

Talking Tires and “Tequila Nights” with Double Coin Salesman Rico Austin

Posted by John Taylor on Dec 19, 2016 10:18:12 AM

Rico Austin may be “just a tire guy,” but he has just published his 8th book, showcasing a solid storytelling ability that draws upon his imagination and a number of rather interesting life experiences.

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Topics: Double Coin Team Members

Trucking Technical Careers Have an Image Problem

Posted by John Taylor on Mar 4, 2016 8:47:57 AM

Remember when tennis star Andre Agassi said “image is everything” in the Canon TV ads back in the 90’s? That certainly applies to the current perception problem for technical careers in the trucking industry.

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Topics: Trucking industry

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About Double Coin

Double Coin tires deliver exceptional value for a wide variety of commercial applications, including trucking, construction, mining, ports and agriculture. Our goal with this blog is to also provide valuable information for those working in these industries. "Smart" wins in today's competitive business environment.

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